Partial to the company’s original identity, the decision makers at Bergen Cable asked us to keep the integrity of its existing logo. With this in mind, the new brand identity evolved out of its existing one. Our designer took the prominent triangle in Bergen Cable’s original logo, inverted it, and interlinked the lines that formed the triangle to exemplify the connectivity of cables. He then designed various types of stationary, such as the letterhead, for different uses including invoicing and proposals. Thrilled with the end product, Bergen Cable enlisted us for additional branding projects including its latest brochure and trade show design work.

Bergen Cable’s new website was built from scratch to reflect the its award-winning products and service. The custom website offers a clean, industrial aesthetic and darker shades of blue to evoke feelings of confidence, security, and stability—all integral when dealing with safety cable. We also copyedited text provided by Bergen Cable to help craft unique, easy-to-understand, SEO-friendly messaging.

To capture the company’s best-in-show products, we recommended a trusted vendor to photograph them. Through our art direction, we were able to achieve eye-catching results that showcase the detail and craftsmanship of each product.