To create an exceptional user experience, Lform designed and developed a product-driven “online catalog” style website that was above all modern, simple, and easy to navigate. Aside from the initial homepage, both sides of CAST’s business—landscape lighting and perimeter security lighting—received their own separate homepage-like sections populated with well-organized interior pages including multimedia learning tools like articles and videos, products, and galleries.

Lform transformed CAST’s confusing, ineffectual slideshows of products and lighting techniques into engaging photo galleries that are now categorized and SEO-friendly. Further, on the backend, CAST now uses Lform’s proprietary CMS, Ada, to quickly and effortlessly update content, a colossal jump from its previous CMS, which was essentially non-functional.

To position CAST as industry experts and increase SEO beyond its website, we took the company’s virtually non-existent social media presence and transformed each channel into a resource for clients and prospects, filled with tips, unique hashtags for discoverability, and industry news and insights. We then penned two eBooks and a drip campaign using strategic messaging to further position CAST as a thought leader while generating leads. Finally, we incorporated Facebook advertising to grow CAST’s qualified audience and long-lead sales.